Diploma in Business Administration (Marketing Management)


This programme will appeal to students who have a special interest in marketing. Students in this programme will understand the importance of marketing in attracting customers and contributing to the overall success of the organisation. Students in this programme will acquire knowledge and skills to make decisions and solve marketingrelated problems.

Progression Pathway

Upon successful completion of the Diploma programme, graduates can advance directly into Year 2 of Bachelor of Arts with Honours in Business and Marketing by Coventry University or Bachelor of Commerce (Marketing) by University of Wollongong. Possible programme completion in 16 months. Graduates can also advance directly into Year 3 of Bachelor of Arts in Business Management (Top-up) by Edinburgh Napier University. Possible programme completion in 12 months.


Programme Duration

The programme can be completed within 12 months for part-time pathway.

Programme Structure

This programme consists of 8 modules, amounting to a total of 240 contact hours for the part-time pathway.

Assessment and Examination

Assessment of this programme may include assignments, tests, projects and final examinations.

Programme Outline

Core Modules

  • Business Decision Making
  • Macroeconomics
  • Management
  • Marketing
  • Principles of Accounting
  • Consumer Behaviour
  • Marketing Communications
  • Communication and Information Systems

The delivery of modules may not follow the sequence as shown and is subject to change.


Mode of Delivery



Requirements for Graduation

Upon successful completion of all required modules.


January, April, July and October


Admission Criteria

Local Student Admission

Admission Requirements

The minimum entry requirements are:

  • 2 GCE 'A' Levels; OR
  • PSB Certificate in Business Management; OR
  • Mature candidates (≥30 years old with 8 years work experience); OR
  • Candidates with other qualifications will be considered as case-by-case basis


Local Student

Total Programme Fee (Part-time Pathway):

Total Programme Fee: S$5,264.40*

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fee excludes textbooks

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