Updated on: 27 Dec 2017
How To Attract And Connect – Quickly And Clearly
Before the written word, there were visuals. In primeval times, sketches carved on caverns spoke volumes. They served as a chronicle of the era.
Stories and events were shown, more than told.
In today’s world of social media, citizen journalism and viral videos, we have come full circle.
The wired generation is increasingly becoming transfixed more by images than text.
How to harness the power of show to tell – and sell? How can you use the appeal of visuals to communicate – quickly, clearly and vibrantly – on all platforms?
Our interactive session will explore trends and solutions to mitigate and relate to the challenges of the digital age. It will dwell on the skillful use of compelling concepts, visual tools and how to bring clarity to complexity.
Participants will be enlightened by…
a) Sign in
b) Give brief personal introductions, including specifics of what they wish to achieve in visual storytelling and communication, whether over EDMs, powerpoint presentations, policy implementation, etc.
1) Think Before You Weep
An introduction to the Think team. Who we are, what we do, who we’ve worked with. The genesis of Think began with the growing and urgent need by Government to communicate -- simply, effectively and visually -- increasingly complex policy to a broad spectrum of society. Think’s USP is primarily infographics and interpretative journalism, and to bring clarity to complexity.
2) The case for visuals in a digital world
Shorter attention spans, an increasingly distracted generation, the multi-tasking lifestyle of the millennial are among factors that make visuals the key to effective communication. Trends, statistics and anecdotal evidence, including our own experience, bolster the need for show in order to tell or sell.
1) Connecting with your audience
Words are also a form of visual communication. Indeed all visuals and concepts begin with thought, ideation and the written word. Here, we explore the basic conceptual process and principles of writing for your audience.
i) Art of communication: The Countdown
ii) Clearing the clutter
iii) The Big Idea: Who’s your hero?
2) When words collude
If a picture can paint a thousand words, so, too, can words portray a thousand impressions. Designers call them calligrams. Here we explore and discuss the beholder’s reaction to clever calligrams, how they are used as logos, and how they are created with the artful use of typography and imagination.
i) Words that show: Talking Logos
ii) Words that show: No-go logos
iii) Art of the Calligram
The Communicative Toolbox:
1) Breaking up is easy to do: STDs, visual formats, sketchicles, colour as visual tools
2) Seven habits of effective designers
3) Listicles: 8 reasons to be ridiculist
Listicles are all the rage these days. But what exactly are they? What forms do they take? Are listicles an effective form of visual communication? This session explores the pros and cons of listicles
4) Making pictures perfect: In a world of smartphones and selfies, how to make your pictures stand out?
5) Exercise brief: Participants will be asked to create listicle titles which they think will resonate/amuse/interest the toughest audience in today’s digital world
Exercise: Listicles that tickle
Lunch break: 1210-1300
Exercise: Hot-button words
Exercise (optional): Playing with words and fonts – design yourself using logos or calligrams
1) What are infographics
They are everywhere, if you know how to look. There are some that is integral to your daily lives. They come in all forms but have become so common that we often take them for granted. There are directional infographics, informative infographics, and financial infographics. They help make our lives easier. We navigate the world of infographics around us.
2) Understanding charts
How to use pie charts, line charts, bar charts, etc
3) Six steps to effective infographics
There are basic building blocks of creating infographics that also serve as golden rules. These range from mining data to angle-shooting to how to do a critique of what you’ve created and when to hit send.
1) Manga Magic: How to wow the Millennial
2) Cartoons and caricatures: Impact beyond the pale
1) Exercise: Participants will be given a topic to visualize, using the tools and tips gleaned from the day.
2) Final summary, Q & A, course admin (feedback & certificates)
Clear the choke-points, kill the clutter and companies can pave the way for better communication, ideas and innovation. Employees will be equipped with clear, proven and cutting-edge skills essential for efficiency.
PR, communication and marketing practitioners.
PMETs keen to hone their communication skills for professional development, social media enthusiasts, budding designers.
"The course sounded interesting and related to my job. It's also taught by veteran journalists. I've learned a lot about how to attract attention when time is very limited."
Colin Teo, 43
Assistant Director (Membership Relations), People's Association
Certificate of Attendance will be issued.
2 Teabreaks and Lunch will be provided.
Ken Jalleh Jr (CEO)
A veteran journalist of more than 30 years, Ken’s key skills are in writing, editing, design and simplifying complex issues for a broad spectrum of society.
He is founding Editor of two newspapers — The New Paper on Sunday and Streats — and a socio-political magazine styled on the Economist called Lexean.
He began his career in The Straits Times and was in the team that launched The Singapore Monitor and The New Paper, where he has held a variety of senior editing positions.
Together with Lee Hup Kheng and Kelvin Chan, he is an accredited Associate Lecturer at the Civil Service College.
Lee Hup Kheng (Creative Director)
Hup offers expertise honed over 26 years of creative journalism.
He’s an international award-winning infographic journalist and also SPH Journalist of the Year in 2010.
Hup runs the best art department in SPH, a team which has nailed every SPH award there is in visual journalism.
Moreover, he is a well-known cartoonist, having garnered a huge following with the What’s Hup comic strip that ran in The New Paper for a decade.
A versatile graphic designer, he designed the Singa mascot for S’pore’s 1994 Sea Games and the award winning Water Wally mascot for PUB.
His expertise is also regularly tapped by SPH journalists through the in-house courses he conducts.
Kelvin Chan (Creative director)
An infographics journalist with unique strengths in illustration and design, Kelvin has been in the field of news design for more than 15 years.
He has garnered numerous domestic, regional and international accolades including three Society for News Design awards.
Kelvin helped run the creative desk at Reuters News Agency under the creative editor.
He has published numerous graphic novels and artbooks including the illustrated ‘Men in White’.