Updated on: 08 Jun 2017

Visual Storytelling for the Digital Age

Course type: Workshops & Seminars
Category: Communications & Interpersonal Skills
Date: 23 Aug 2017 - 9.00am to 5.30pm
Registration closing date: 21/08/2017
Venue: SPH News Centre
Educator: STJobs
Fee Type: Non-Funded
Fees: SGD 589.00
Discounted: SGD 489.00 Early bird price until 14 Aug
Duration: 1 day
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Course Description

Visual Storytelling For The Digital Age


Before the written word, there were visuals. In primeval times, sketches carved on caverns spoke volumes. They served as a chronicle of the era.

Stories and events were shown, more than told.

In today’s world of social media, citizen journalism and viral videos, we have come full circle.

The wired generation is increasingly becoming transfixed more by images than text.

How to harness the power of show to tell – and sell? How can you use the appeal of visuals to communicate – quickly, clearly and vibrantly – on all platforms?

Our interactive session will explore trends and solutions to mitigate and relate to the challenges of the digital age. It will dwell on the skillful use of compelling concepts, visual tools and how to bring clarity to complexity.

Who should Attend

PR, communication and marketing practitioners.

PMETs keen to hone their communication skills for professional development, social media enthusiasts, budding designers.

"The course sounded interesting and related to my job. It's also taught by veteran journalists. I've learned a lot about how to attract attention when time is very limited."

Colin Teo, 43

Assistant Director (Membership Relations), People's Association


Participants will be enlightened by…

  1. The creative process, from ideation to conception
  2. Seizing the eye of today’s beholder: What appeals, why it appeals, how to make it appealing
  3. What are infographics? How to bring visual clarity to complexity.
  4. Communicative toolbox: Story-Telling Devices (STDs), design formats, effective fonts, sketchicles, charticles, texticles and colour as visual tools
  5. How to make your message bright, tight and right
  6. Listicles as a form of visual communication: Silly or seriously effective?

How the organisation/company will benefit?

Clear the choke-points, kill the clutter and companies can pave the way for better communication, ideas and innovation. Employees will be equipped with clear, proven and cutting-edge skills essential for efficiency.

Other information


Certificate of Attendance will be issued.


2 Teabreaks and Lunch will be provided.

Contact Us


Ken Jalleh Jr

Ken Jalleh Jr

Trainer Description:

A veteran journalist of more than 30 years, Ken’s key skills are in writing, editing, design and simplifying complex issues for a broad spectrum of society.

He is founding Editor of two newspapers — The New Paper on Sunday and Streats — and a socio-political magazine styled on the Economist called Lexean. He began his career in The Straits Times and was in the team that launched The Singapore Monitor and The New Paper, where he has held a variety of senior editing positions.

He now heads a commercial creative outfit called Thinktnp (thinktnp.com)

He is also an accredited Associate Lecturer at the Civil Service College.

Lee Hup Kheng

Lee Hup Kheng

Trainer Description:

Hup offers expertise honed over 26 years of visual journalism.

He’s an international award-winning infographics journalist and was also SPH Journalist of the Year in 2010, an unprecedented achievement for a visual journalist. 

Hup ran the The New Paper art department team that nailed every SPH award there is in visual journalism.

He is a well-known cartoonist, having garnered a huge following with the What’s Hup comic strip that ran in TNP for a decade.

A versatile graphic designer, he designed the Singa mascot for Singapore’s 1994 Sea Games and the award-winning water Wally mascot for PUB.

23/08/2017 - 23/08/2017 9.00am to 5.30pm
Updated on: 08 Jun 2017
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