Updated on: 26 May 2017

Maximising Customer Engagement Through Social Media

Course type: Workshops & Seminars
Category: Digital Marketing
Date: 14 Jun 2017 - 9.30am to 6.00pm
Registration closing date: 12/06/2017
Venue: SPH News Centre
Educator: STJobs
Fee Type: Non-Funded
Fees: SGD 450.00
Discounted: SGD 350.00 Early Bird Price ends 07 June
Duration: 1 day (7.5 hours)
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Course Description

Today’s digital world is changing with Social Media playing a vital role. With billions of social media users globally, Social Media is no longer a trend but part of a lifestyle. Consumers are connecting and communicating with their friends daily via Social Media channels. 1 in 3 internet users uses Social Media to look for information on brands, products or services.

Singapore has one of the highest Social Media users in the world, with more than half of the population actively using it. Singaporeans spend an average of 2 hours on daily usage of Social Media.

With these numbers, no companies would want to miss out Social Media as part of their company’s business strategy. There are many benefits of using Social Media for business and with the right knowledge and application; companies are able to reap these benefits to achieve their desired business goals.

This workshop provides the knowledge and application to boost the participants’ business with Social Media and provides interesting and valuable skills through understanding and maximizing the effectiveness of Social Media to engage the customers. The workshop uses a mix of presentation, best practices and case studies.

Course Outline:

  • The evolution of Social Media, Social Media definition and impact for companies

  • Social Media landscape and trends globally and in Singapore

  • Selection and types of Social Media channels suitable for your business

  • Maximise these Social Media channels features to market your products and services

  • Develop Social Media Strategy using best practice methodology

  • Approaches to Social Media Measurement and Audit

Who should Attend

This course is designed for business owners, management staffs, entrepreneurs, sales, marketing professionals and any executive who are interested to learn how to use social media for their business to engage the customers effectively. 

Other information


Certificate of Attendance will be issued.


2 Teabreaks and Lunch will be provided.

Contact Us


Richard Wong

Richard Wong

Trainer Description:

Richard Wong is a Digital and Social Media practitioner and strategist. He is passionate in transforming brand to be social with a firm foundation and on the right track to achieve the results they desire. Richard believes that in the present fast speed mobile internet era and competitive environment, companies need to be sociable with their consumers and embrace them throughout the consumer decision journey.

With more than 20 years of corporate and entrepreneur experience, he has extensive market exposure from North to South Asia, and has solid experience in sales, marketing and general management in various reputable multi-national companies such as Sony, Creative and Hitachi. Richard has worked in the Retail, Industrial, Manufacturing, FMCG, Food, Services and Information Technology industries.

Today, his knowledge and experience allows him to conceptualize a marketing methodology called Digital Marketing Personalization. He integrates, implement and apply this methodology to his projects. Embark Social, the company he founded, uses this methodology for her clients with great success.

Richard is also a certified trainer with Singapore Workforce Development Agency and he conducts training in Singapore, Malaysia and Hong Kong. He was interviewed on Singapore Official 938Live radio, quoted in AsiaOne and given many talks on the subject of Digital and Social Media for major events such as the Malaysia Institute Accountants International Accountants Conference 2012 and the 5th Enterprise Development Centre Conference by Spring Singapore. He was also a nominee for the Singapore Spirit of Enterprise Award, 2012.

14/06/2017 - 14/06/2017 9.30am to 6.00pm
Updated on: 26 May 2017
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