Updated on: 05 Jun 2017

Introduction to UX - Digital Product Validation via Usability Testing - Expired

Course type: Workshops & Seminars
Category: Digital Marketing
Registration closing date: 24/07/2017
Provider: STJobs
Fees: SGD 489.00 Early Bird Discount ends 17 July
Duration: 1 Day
Share this course:

Course Description

You have invested time and effort to build either a web product or mobile app, but how do you know you are moving in the right direction?

Building a successful digital product needs to fulfil the requirement of product/market fit, and meets both the needs of your organisation and your end users. Usability testing - an approach by watching users try to accomplish tasks on your product is one of the most effective way to uncover usability issues, behaviour insights and validate stakeholders’ assumptions. It helps to bridge the gap between we think what our users will do and what users actually do.

In this hands-on workshop, you will learn how to plan a usability testing study, develop test plan, facilitate sessions, analyze data, and present the findings.

Key Takeaways

- Determining scope of study, what to test and observe

- Decide at what points to test within the the project lifecycle

- Moderated vs. remote user testing 

- Recruiting the right participants

- Setting up a usability lab

- Develop test plan and scenarios

- Learn how to moderate a usability test session for web product & mobile app

- Analysing findings for quick-turn around times

- Presenting product & design recommendations

Who should Attend

This course is ideal for people who are new to user testing or have some user testing experience, but no formal training.

- Founders or Product VPs of tech startups

- Product / Project Managers

- UX Designers / Researchers

- Tech Leads / Developers

- Business Analysts

- Digital Marketers

Other information

Things to bring along:

- Bring your own laptop & mobile phone (important for conducting testing)


Refreshments

2 Tea breaks and Lunch will be provided.

Certification

A Certificate of Participation will be issued at the end of the workshop. 

Contact Us

Trainer

Raven Chai

Raven Chai

Trainer Description:

Raven Chai is the founding principal at UX Consulting, has over 17 years experience as a technologist, experience designer and usability practitioner. He has been involved in implementing UX practices in more than 170 projects across various industries and of different products – eServices, bank applications, large corporate websites, eCommerce, lifestyle, B2B portals, TV and mobile apps. He has been providing advisory to various government statutory boards like SPRING Singapore, EDB and IDA in the areas of User Experience practices.

Together with a group of passionate professional designers and student volunteers, he founded a local UX Community, UXSG as a platform for UX professionals, designers, developers and business owners to share knowledge and connect people within the industry. They have since organised three user experience conferences in Singapore since 2013.

Raven held the position of Regional Director for Asia region within User Experience Professional Association International (UXPA) from year 2012 - 2014, to promote professional learning and collaboration among design and research practitioners.

Raven holds a bachelor degree in Computer Science, major in Human-Computer Interaction and Visualisation from University of Queensland. He is a lifelong fan of Liverpool Football Club and Roger Federer.


Updated on: 05 Jun 2017
Share this course: