Updated on: 20 Jun 2017
Gathering Intelligence on Digital and Social Media
With billions of people accessing the digital world daily and their social media, chances of a brand being mentioned online is inevitable. Gathering intelligence on digital and social media give a company an overview of how the public is viewing the brand, products and services.
With intelligence gathered, company can use this vital information for many applications such as engaging influencer, understanding how consumers are using their products, feedback and complaints of services and many other benefits.
This course covers theories and practical aspects of gaining knowledge and skills on how to gather intelligence on digital and social media. What methodology and tools company can use to help them in this process and how to identify key influencers of their brand, product or service. The training uses a mixture of presentation, case studies and exercise.
Introduction to Digital and Social Media landscape
What is Digital and Social Media intelligence
The difference between Digital and Social Media Monitoring vs Intelligence
The rise of Visual Listening
Digital and Social media intelligence search and analysis tools
Digital world tools for intelligence
Proficient intelligence – distribution
Delivering a meaningful and actionable intelligence plan
Who Will Benefit?This course is designed for business owners, management staffs, corporate communication, public relations, sales professional, marketing professionals and any executive who are interested to learn how to gather intelligence online and use this information to a company’s strategic planning and application.
Certificate of Attendance will be issued.
2 Teabreaks and Lunch will be provided.
Richard Wong is a Digital and Social Media practitioner and strategist. He is passionate in transforming brand to be social with a firm foundation and on the right track to achieve the results they desire. Richard believes that in the present fast speed mobile internet era and competitive environment, companies need to be sociable with their consumers and embrace them throughout the consumer decision journey.
With more than 20 years of corporate and entrepreneur experience, he has extensive market exposure from North to South Asia, and has solid experience in sales, marketing and general management in various reputable multi-national companies such as Sony, Creative and Hitachi. Richard has worked in the Retail, Industrial, Manufacturing, FMCG, Food, Services and Information Technology industries.
Today, his knowledge and experience allows him to conceptualize a marketing methodology called Digital Marketing Personalization. He integrates, implement and apply this methodology to his projects. Embark Social, the company he founded, uses this methodology for her clients with great success.Richard is also a certified trainer with Singapore Workforce Development Agency and he conducts training in Singapore, Malaysia and Hong Kong. He was interviewed on Singapore Official 938Live radio, quoted in AsiaOne and given many talks on the subject of Digital and Social Media for major events such as the Malaysia Institute Accountants International Accountants Conference 2012 and the 5th Enterprise Development Centre Conference by Spring Singapore. He was also a nominee for the Singapore Spirit of Enterprise Award, 2012.