Updated on: 14 Jul 2017
The online presence of a company is no longer an option but a must in today’s digital savvy environment. Being online is no longer just having a website that represents the company. From mobile apps to search engine marketing to social media and many more, the diversity of digital marketing disciplines available today has resulted in one of the biggest challenge companies encounter to grow their business online. Companies are facing difficulties on deciding which discipline to invest in and if they have done so, what are the tactics they can used to grow their business and achieve the results they desire.
This workshop provides the participant an overview and insights of the latest digital marketing trends, investing in the main digital marketing disciplines to jumpstart the online presence and key digital marketing tactics to grow the business online.
Sales, Marketing professionals, Business Owners, CEOs, CMOs, Entrepreneurs, PMETs who want to upgrade their knowledge on Digital Marketing and anyone who wish to grow their business online with cost effective tactics
What you will learn:
• Latest digital marketing trends
• Main digital marketing disciplines
• Key digital marketing tactics on these disciplines
2 Tea breaks and Lunch will be provided.
A Certificate of Participation will be issued at the end of the workshop.
Richard Wong is a Digital and Social Media practitioner and strategist. He is passionate in transforming brand to be social with a firm foundation and on the right track to achieve the results they desire. Richard believes that in the present fast speed mobile internet era and competitive environment, companies need to be sociable with their consumers and embrace them throughout the consumer decision journey.
With more than 20 years of corporate and entrepreneur experience, he has extensive market exposure from North to South Asia, and has solid experience in sales, marketing and general management in various reputable multi-national companies such as Sony, Creative and Hitachi. Richard has worked in the Retail, Industrial, Manufacturing, FMCG, Food, Services and Information Technology industries.
Today, his knowledge and experience allows him to conceptualize a marketing methodology called Digital Marketing Personalization. He integrates, implement and apply this methodology to his projects. Embark Social, the company he founded, uses this methodology for her clients with great success.Richard is also a certified trainer with Singapore Workforce Development Agency and he conducts training in Singapore, Malaysia and Hong Kong. He was interviewed on Singapore Official 938Live radio, quoted in AsiaOne and given many talks on the subject of Digital and Social Media for major events such as the Malaysia Institute Accountants International Accountants Conference 2012 and the 5th Enterprise Development Centre Conference by Spring Singapore. He was also a nominee for the Singapore Spirit of Enterprise Award, 2012.