Updated on: 07 Sep 2017
Content Marketing strategies to engage your company’s Digital Audience
Content marketing plays a key integral part of digital marketing. Regardless of which digital marketing discipline a company uses, there is an element of content marketing in it. Internet users are consuming online content daily at a staggering rate and companies are facing increasing challenges and difficulties in getting their digital audience to read their content.
This course covers theories and practical aspects of gaining knowledge and skills on how companies can develop effective strategies to develop an engaging content marketing to attract, retain and engage their digital audience. The training uses a mixture of presentation, case studies and exercise.
The Digital Media Landscape
Behaviour of the Digital Audience
What is Content Marketing
The Key Principles of Content Marketing
The Content Marketing Strategy
Tactics to creating Viral Content
Certificate of Attendance will be issued.
2 Teabreaks and Lunch will be provided.
Richard Wong is a Digital and Social Media practitioner and strategist. He is passionate in transforming brand to be social with a firm foundation and on the right track to achieve the results they desire. Richard believes that in the present fast speed mobile internet era and competitive environment, companies need to be sociable with their consumers and embrace them throughout the consumer decision journey.
With more than 20 years of corporate and entrepreneur experience, he has extensive market exposure from North to South Asia, and has solid experience in sales, marketing and general management in various reputable multi-national companies such as Sony, Creative and Hitachi. Richard has worked in the Retail, Industrial, Manufacturing, FMCG, Food, Services and Information Technology industries.
Today, his knowledge and experience allows him to conceptualize a marketing methodology called Digital Marketing Personalization. He integrates, implement and apply this methodology to his projects. Embark Social, the company he founded, uses this methodology for her clients with great success.Richard is also a certified trainer with Singapore Workforce Development Agency and he conducts training in Singapore, Malaysia and Hong Kong. He was interviewed on Singapore Official 938Live radio, quoted in AsiaOne and given many talks on the subject of Digital and Social Media for major events such as the Malaysia Institute Accountants International Accountants Conference 2012 and the 5th Enterprise Development Centre Conference by Spring Singapore. He was also a nominee for the Singapore Spirit of Enterprise Award, 2012.