Professional Certification in Digital Marketing

Course Introduction

This 2 Day intensive foundation programme will give marketers a complete overview the digital marketing landscape including all the essential disciplines, how they fit together and how to evaluate what’s right for their organization digital strategy and where they need further in-depth learning - to achieve the best results from their marketing initiatives


Reference materials and online tools and are emphasized throughout, enabling participants to leave with solid understanding and hands on knowledge that they can apply or evaluate their current online strategies, aligned with their business objectives.

Practical Step by Step Success Guide
Participants will be able to understand and implement specific digital strategies to produce better results through the techniques they learn throughout the course. Covering best practice and using local and global case studies throughout, the session offers a practical guide to the core techniques in digital marketing. They will also be able to question, discuss and control internal or external specialists that they may be working with. Costly mistakes and inefficiencies will be reduced through following best practice approaches across the different aspects of digital media. A more coherent, customer-centric planned approach to digital marketing will be developed focusing on priorities which will give the best returns.

Course Benefits

Key Takeaways

  • Understand latest trends and concepts on integrated digital marketing
  • Leverage online customer acquisition and engagement channels
  • Evaluate current digital strategy, measure and analyze future digital tactics
  • Understand data driven marketing personalization
  • Selection of the right KPIs to measure online marketing performance
  • Audit current approaches and identify areas for improving performance

Target Audience/ Who Should Attend

his is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a corporate communications, digital marketing executives, marketing communication or media executives.

Course Outline

Programme Outline

Day 1

The Digital Landscape

  • The New Marketing
  • Digital Marketing Trends and Statistics
  • Understanding The New Consumer Behaviour

Measurement & Analytics

  • Understanding Insights that Deliver Performance
  • Measuring Business Goals & Defining Key Performance Indicators
  • Campaign Tracking Fundamentals

Customer Acquisition Channels

  • Email Marketing & Marketing Automation
  • Paid Search
  • Display Advertising

Day 2

Customer Acquisition Channels

  • Search Engine Optimization

Customer Engagement Channels

  • Content Marketing
  • Social Media
  • Video
  • Mobile
  • Reputation Management

Integration & Future

  • Key Integration Considerations
  • The Future Of Digital Marketing, And Further Reading

Delivery Style

  • Digital marketing best practices and industry misconceptions
  • Research and marketing tools
  • Market and consumer insight
  • Discussion around their brand or team's key digital challenges and opportunities
Ariff Kamal

Trainer Description

Award Winning Digital Marketing Expert: Mr Ariff Kamal

Ariff Kamal is a Founding Partner and Principal Trainer at Think Digital Sdn Bhd, a boutique digital marketing training agency based in Malaysia with offices in Singapore. Consecutively, he's also an Associate Director, SEO for GroupM, a subsidiary of WPP Group - based in Singapore.

As a trainer and consultant, Ariff has worked with various brands and agencies in Singapore & Malaysia such as P&G, SingTel, Infiniti, Volvo, Fuji Xerox, Eurogroup, American Express, AXA Insurance, ANZ Bank, MOL Points and Julius Baer Private Bank among many others. Ariff has more than 9 years' experience in digital marketing - and has worked in top regional firms like ClickMedia, OOM and Click Academy Asia in various senior sales, marketing and training roles. He has extensive exposure in managing and executing global and regional digital branding and media campaigns, ranging from initial conceptualization, implementation, and monetization to final execution.

Ariff was awarded "Best in Search Marketing" by Marketing Magazine, Agency of the Year Award 2011, Singapore, selected as a judging Panel for "Best Online Campaign" for SME Tiger Awards in 2011, Malaysia and held senior leadership role in Search Engine Marketing Professional Organization (SEMPO) as a Vice-Chairman (Singapore Chapter).


He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics certification courses in South East Asia across various agencies, brands and universities throughout Malaysia and Singapore.

As an instructor and speaker, Ariff has keynoted 50+ events and has led seminars and sessions focused on digital strategy, search, mobile, social media and digital analytics in South East Asia audiences ranging from C-level executives to technical implementation teams.

Ariff is also a Google AdWords and Google Analytics Qualified Professional, certified in Advanced Search Engine Marketing Skills (US), Digital Analytics (UBC), Link Research Tools Associate (UK), HRDF Certified Trainer (MY), and Certified Regional Trainer for Google Partner Academy.

Featured Course Providers